GENERATIVE
SYSTEMS
Sonia Landy Sheridan
Over three decades ago a new program, Generative Systems was created
at the School of the Art Institute of Chicago in the heartland of the
America. It attracted students from around the globe. Students from
Europe, South America, Asia, Canada, and in the United States from New
York to California brought to the program their own culture, education
and ideas. Upon return home they carried with them their unique ideas
of what a generative system was. Among the very first was Marisa Gonzalez,
from Madrid, Spain who, more than anyone from Europe, brought back to
that continent her unique vision of a generative system. What then was
Generative Systems that I founded a third of a century ago? How did
we anticipate and participate in the communications revolution? What
was Marisa's role in the dissemination of Generative Systems in Europe?
In its initial stage Generative Systems grew out of my own search for
an art process appropriate to the times. By the 1960s, scientific discoveries
were transforming our conceptions of time and space. New imaging devices
were giving us views of inner and outer space never before seen. For
example, first appearing in public about 1963 was a photograph of chromosomes,
a basic component of life. It seemed to me that an awareness of genetics,
time and motion had to be as crucial to art as to science; indeed, artists
of all eras have had to come to grips with the science of their time.
But in the early 1960s, schools of fine art seemed remote from the prevailing
technological and social currents that promised to transform the world.
While the industrial and commercial worlds had access to instant communication
tools such as film and video, in art schools we had to communicate our
ideas with 19th century tools. Therefore, as artist and teacher, it
was natural that I first tried to deal with new scientific developments
by using those traditional art tools: pens and brushes. I used pen and
brush to draw imaginative genetic mutations, transformations, and metamorphoses.
For the students, I created similar projects using those same traditional
tools.
It was the social upheavals that convulsed American society in the 1960s
that forced me to start thinking about looking for more appropriate
tools. In the late 1960s in Chicago there was widespread protest against
the Vietnam War. I and many other artists and students wanted to use
our particular talents to support those protests. As a consequence,
we suddenly needed the capacity to communicate quickly and dramatically
with the public that we were trying to influence. We turned towards
more modern tools. At the same time, The School of the Art Institute
began to move in a similar direction. In the brief period of five years
in the late 1960s the School of the Art Institute of Chicago set up
classes in photography, film and video.
I set up a somewhat different program. With the assistance of the Advance
Screen Company in Chicago I created a photo screening area that led
me almost immediately to other commercial imaging systems such as the
3M Thermo-Fax. This made it possible for us to get images out to the
public within a day. All of this made us more effective politically,
but at the same time prompted us to think more deeply about the nature
of art, of the artist's tools, and of the teaching of art. I was struck
by the paradox that the art world appeared to be ever more commercially
oriented -the gallery system dominated much of art- yet, on the other
hand, it did not recognize art made with commercial tools as genuine,
serious art.
Artists were wary; they did not wish to be swept up in a new technology
at the expense of the "art", and therefore many opposed vigorously
using for art purposes new communication tools designed for business
use. They wanted industrial tools to be confined to industrial art schools.
These concerns were not necessarily the fears of artistic Luddites;
the instincts of the skeptics were often sound to the extent that, if
used in the way they were designed to be used, the new tools offered
little more than a highly constrained and mechanical art. But what could
be done if they were used in ways for which they were not designed?
I saw the need for a new area of study in which questions about the
ways in which the kind of tools we use -manual, mechanical, electronic,
photronic, etc.- determine our perceptions and how we record them. An
approach to art education was required that would place tools in their
proper place as an adjunct of the human mind and senses. It was also
essential that such an approach build into its structure acceptance
of change. This was one of the ways in which our thinking and our program
anticipated the information age. It is in this context that Generative
Systems emerged as a viable educational direction.
It is easy to see in retrospect how I was led to Generative Systems,
but it was not so clear at the time. Generative Systems did not suddenly
emerge in full bloom. It began in an empty closet-sized room without
official sanction in 1969. In 1970 it became a regular course of study
listed in the school catalogue as Energy Bank. Originally it was to
be called "Reproduction Systems" since we had acquired from
the Minnesota Mining and Manufacturing Company the world's first color
copier, the 3M Color-In-Color. Almost every image coming out of the
machine however, was an original and I was not interested in reproduction,
so the term Energy Bank was used. When the students took more energy
out of the bank than they put in, the name was changed, fortuitously,
to Generative Systems. At the time we had no knowledge that there had
been a long history of Generative Systems dating back to the Greeks.
Nor did we anticipate that in thirty years Generative Art would become
a major field.
We were truly an energy center. Since we used the Color-in-Color machine
in practically every conceivable way except for simple reproduction,
it was necessary to know the machine inside and outside. Through studying
its mechanics and its underlying principles, we soon began to understand
energy in a new way. New to us were the energies of electrostatics,
magnetics, and heat that were the basic components of the machine. When
we soon after acquired a Telecopier (Fax), which used light, heat and
sound as imaging devices we were able to add the dimension of imaging
by sound to our energy repertoire.
The second year, much to our anguish, the color machine was removed,
but this was eventually fortunate for our future for I was forced to
think about Generative Systems without the excitement and work of electronic
imaging. I was being asked where the art was in all this energy? How
did the new rapid imaging and transmission equipment affect our thinking
as artists? Instead of backing away from the technology when the color
machine was returned the following year, I created a new course, Process
I, followed the next semester by Process II. Process I allowed the students
to experiment freely, without machines, with electrostatics, magnetics,
heat, sound and transmission without respect to art. Process II gave
the students access to the electronic equipment for experimental purposes.
Finally, I created a course I called Homography, in which students used
any and all of manual, mechanical, electronic, photronic, sound and
biological means of imaging; Ultimately Homography became a course in
the visualization of time through these various means. A major breakthrough
came when John Dunn, teaching assistant, built a Zenith Z2D computer
to add to the Radio Shack 8K computer that we acquired in 1975. It was
during this period that John Dunn began his path toward the development
of pioneer computer graphic systems for the PC that would lead to his
founding of Time Arts in Glenn Ellen, California. After graduating,
John Dunn continued to bring his new discoveries back to Generative
Systems. This long desired acquisition of computers took us into the
next technological stage.
With the creation of a computer course and courses in Generative Air,
and Performance, Generative Systems offered a full-time art program,
including graduate study. The philosophy and practice of the program
had evolved and matured into the forms that would characterize Generative
Systems for the next decade. It was an enormously dynamic and productive
program, but others in the art school often misunderstood it. For example,
because we used copy machines, we were labeled as "copier artists".
Yet not only were copy machines only one of many tools that we used,
but in fact we rarely used them to copy, to make exact reproductions.
Rather, we used the principles upon which copy machines were based to
create original images. Similarly, we used fax machines, but we rarely
sent ordinary messages by fax. Instead, we used the sound transmission,
which is at the heart of fax technology to create sound-based images.
Eventually, the study of sound became an important element of the program,
exemplified by the work of Lief Brush, who still works with sound at
the University of Minnesota, Duluth.
It is understandable that outsiders should try to label us by our tool
technology. That, after all, was traditionally the way to identify art
areas: oil painting, water colors, lithography, and so on. Yet in fact
we never labeled our courses in that way, because the specific tools
involved were only incidental. That is how we could have one student
building a computer, another developing 3D photography, a third working
with sound transmission, a fourth manipulating heat sensitive papers,
and so on. The true identifying feature of Generative Systems was an
attitude, an approach to the world in general and to art in particular.
It was an attitude that rejected the notion of art boundaries, the idea
that some subjects and techniques were appropriate for art and some
were not. In our philosophy, the world and all its tools were fair game
for subject or object.
The Generative Systems attitude was extremely sensitive to and receptive
to change, to continual and dynamic change in the interrelationships
among technology, social conditions, and art. That attitude, of course,
was particularly appropriate at a time when technological change was
accelerating. But while we acknowledged and welcomed change, we did
not reject traditional art, despite the accusations of our skeptics.
We always saw ourselves as building on the past, not overthrowing it.
We did, however, oppose the traditional mode of teaching art, and we
sought to create a new system of art education that emphasized process
and transformation, society and technological change; we wanted to bring
the modern world into the ivory tower.
The philosophy of Generative Systems would have led to nothing without
enormously talented teachers and students to implement it A number of
well-known artists also lent their talents to the program. In a program
that used industrial tools, we found natural allies in industry, especially
industries with an imaging component in their products. The 3M Corporation
was particularly helpful, not only in providing imaging tools, but in
allowing 3M scientists to advise us and help in other ways. Dr. Douglas
Dybvig and Don Conlin, in particular, repeatedly aided the Generative
Systems program generally and me specifically. They participated in
major exhibitions with Generative Systems artists, and they made it
possible for me to work in 3M Color Research and Central Research Laboratories.
Scientists of the Apeco Corporation -a company that was developing a
wet electrostatic color copier- also rendered us great assistance. Rudy
Guzik, whom I mentioned above, was a physicist at Apeco. Robert Gundlach,
of the Xerox Corporation, lectured for us, and helped with advice. Gundlach's
son, Greg, subsequently joined our program as a student, and began the
work on 3D photography for which he later acquired three patents. The
support of industry was helpful not only directly by providing us aid
and equipment, but also because it exemplified the multilateral relationships
that we thought necessary in the new art activity we were developing.
Industry was where the action was in terms of technological advances,
and that was where we wanted to be.
The energetic and talented artists who contributed to the development
of Generative systems came from the United States, Canada, India, Mexico,
Argentina, France, Spain and several other countries. Marisa Gonzalez
would prove to be the most dynamic of the European group.
When Marisa Gonzalez first walked into Generative Systems in 1971 she
was bursting with ideas she wanted to express. The bubbling cauldron
of activity, curiosity and experimentation occurring in the Generative
Systems lab was an ideal environment for Marisa's search for a congenial
means of expression. At first she worked with the "software"
(the imaging papers and photo-receptive rolls) of the 3M Color-In-Color.
Using little cutouts of men she burned and imaged sheet after sheet
trying out every possible visual combination of effects without using
the machine. In this way she was able to create a rapid metamorphosis
of images. Marisa had a methodical way of working to get just the effect
that she wanted. In a carefully systematic way Marisa gradually, through
the years, adopted various new imaging systems. At all times she used
the technology for her personal reflections. The technology did not
control her; she controlled it.
When Marisa Gonzalez first walked into Generative Systems in 1971 she
was bursting with ideas she wanted to express. The bubbling cauldron
of activity, curiosity and experimentation occurring in the Generative
Systems lab was an ideal environment for Marisa's search for a congenial
means of expression. At first she worked with the "software"
(the imaging papers and photo-receptive rolls) of the 3M Color-In-Color.
Using little cutouts of men she burned and imaged sheet after sheet
trying out every possible visual combination of effects without using
the machine. In this way she was able to create a rapid metamorphosis
of images. Marisa had a methodical way of working to get just the effect
that she wanted. In a carefully systematic way Marisa gradually, through
the years, adopted various new imaging systems. At all times she used
the technology for her personal reflections. The technology did not
control her; she controlled it.
With each new technology Marisa composed images as she might compose
music in a most personal and intuitive way. I always assumed that her
background in music helped her to understand that one note belonged
to other notes. So one image in the process of becoming was part of
a series of images making up one composition. She did not place one
image on top of another until the final result was satisfying, rather
she let the series of images make up the whole as each image emerged
from the other. This was a generative system. The rapid possibility
for metamorphosing made possible by electronic technology was accepted
immediately by Marisa even when she used only the by-products (then
called software) of the technology. A generative system was totally
compatible with her perceptions of image making.
As the technology evolved so did Marisa for she understood the importance
of generative systems as time based systems. As new software and hardware
were being developed in the United States she returned periodically
to keep abreast of the developments. One of these visits was to the
Making Waves exhibition in the Chicago area in the 1980s. There she
joined me, John Dunn, Dr. Douglas Dybvig and others in our demonstrations.
By the mid 1980s she acquired a Time Arts computer graphic system that
she is still using to this day. Thus she added to her earlier bank of
technology i.e., painting and photography, the technologies of copier,
fax, computer and its peripherals. In this manner her artistic growth
developed along with the technology. During recent decades she has acquired
technology that makes it possible for her to share her insights not
only with museum visitors, but also globally on the Internet. Thus,
by moving in time with the technology, while retaining the sensibility
of the artist, Marisa has been able to expand her communication capacity.
In her earlier work she revealed the metamorphosis of objects; now she
reveals the metamorphosis of an industry in a changing town. This latest
exhibition, showing the destruction of an old bread factory and the
recreation of a new landscape in its place, is a further example of
metamorphosis. But now that change is on a larger social scale. Just
as Marisa broke the old Spanish wall of Tapies' painting with organic
growth so she goes on to break down the hard factory wall into a landscape.
This is a continuation, in time, of a process Marisa has been pursuing
for thirty odd years.
So the time based systems have been for Marisa ideal tools by which
to share her most private perceptions of change. Marisa truly understood
that Generative Systems is an attitude, an outlook compatible with the
new idea of science, of genetic and space discoveries. She understood
that new tools were needed for new times. She knew that the visualization
of time is a concept for her time, that it would project her art into
the new century. She also saw the interconnectedness of generations.
She sensed that she flowed from other artists as other artists would
flow from her. She never thought of a generative system as anything
other than generation to generation evolution. It is this conception
of Generative Systems as an evolutionary system that, so many years
ago, she took back to her homeland, Spain.
Marisa continually strove to keep the interaction of Generative Systems
between the United States and Europe constantly alive. She organized
and participated in exhibitions, workshops and lectures. In this way
she kept informed of new developments in technology and brought those
developments to Spain. In 1983 Marisa joined me along with Stan Vanderbeek,
Greg Gundlach and other artists during my exhibition in Electra at the
Musee d'Art Moderne de la Ville de Paris. In 1986 Marisa organized and
helped me keep running a Sonia Sheridan exhibit at Processos in the
Reine Sofia Museum. She wrote an essay on electrographics for the Processos
catalogue. To this exhibition I brought a Time Arts computer graphic
system, Lumena, created by John Dunn. It was there that Marisa made
her first computer graphics. In 1986 Marisa again invited me, along
with John Dunn and Jamy Sheridan, to the Circulo Des Belles Artes where
we all four gave lessons, lectures, visual and sound exhibitions of
our work. These are just a few of the exchanges we had through the years
with Marisa. Meanwhile in Spain and other parts of Europe Marisa generously
shared information about Generative Systems with other artists and institutions
for which she was often not recognized.
In sum, Marisa has been a major force in introducing and spreading the
ideas of Generative Systems to Europe. As an index of her success, a
quick search on the Internet will bring up a great number of European
listings on genetic art and genetic systems. Around the globe there
have been generative art conferences and exhibitions. Most recently
a major conference of the International Society of Electronic Arts had
a section Generative Art as Evolutionary art. Marisa has been a part
of this current. A strong, unique Spanish artist, Marisa Gonzalez has
carried on tradition while creating the new in a most generative way.
Friday, May 05, 2000.
Sheridan Landy,
Sonia: Professor Emerita, School of the Art Institute of Chicago, 1961-80;
Founder, Generative Systems Program, Art Institute of Chicago, 1970;
Honorary Editor, Leonardo: International Journal of Art Science Technology,
at present. Guggenheim Fellow, 1973; National Endowment for the Arts,
1974, 1976, 1981.
GENERATIVE SYSTEMS
Sonia Landy Sheridan
Over three decades ago a new program, Generative Systems was created
at the School of the Art Institute of Chicago in the heartland of the
America. It attracted students from around the globe. Students from
Europe, South America, Asia, Canada, and in the United States from New
York to California brought to the program their own culture, education
and ideas. Upon return home they carried with them their unique ideas
of what a generative system was. Among the very first was Marisa Gonzalez,
from Madrid, Spain who, more than anyone from Europe, brought back to
that continent her unique vision of a generative system. What then was
Generative Systems that I founded a third of a century ago? How did
we anticipate and participate in the communications revolution? What
was Marisa's role in the dissemination of Generative Systems in Europe?
In its initial stage Generative Systems grew out of my own search for
an art process appropriate to the times. By the 1960s, scientific discoveries
were transforming our conceptions of time and space. New imaging devices
were giving us views of inner and outer space never before seen. For
example, first appearing in public about 1963 was a photograph of chromosomes,
a basic component of life. It seemed to me that an awareness of genetics,
time and motion had to be as crucial to art as to science; indeed, artists
of all eras have had to come to grips with the science of their time.
But in the early 1960s, schools of fine art seemed remote from the prevailing
technological and social currents that promised to transform the world.
While the industrial and commercial worlds had access to instant communication
tools such as film and video, in art schools we had to communicate our
ideas with 19th century tools. Therefore, as artist and teacher, it
was natural that I first tried to deal with new scientific developments
by using those traditional art tools: pens and brushes. I used pen and
brush to draw imaginative genetic mutations, transformations, and metamorphoses.
For the students, I created similar projects using those same traditional
tools.
It was the social upheavals that convulsed American society in the 1960s
that forced me to start thinking about looking for more appropriate
tools. In the late 1960s in Chicago there was widespread protest against
the Vietnam War. I and many other artists and students wanted to use
our particular talents to support those protests. As a consequence,
we suddenly needed the capacity to communicate quickly and dramatically
with the public that we were trying to influence. We turned towards
more modern tools. At the same time, The School of the Art Institute
began to move in a similar direction. In the brief period of five years
in the late 1960s the School of the Art Institute of Chicago set up
classes in photography, film and video.
I set up a somewhat different program. With the assistance of the Advance
Screen Company in Chicago I created a photo screening area that led
me almost immediately to other commercial imaging systems such as the
3M Thermo-Fax. This made it possible for us to get images out to the
public within a day. All of this made us more effective politically,
but at the same time prompted us to think more deeply about the nature
of art, of the artist's tools, and of the teaching of art. I was struck
by the paradox that the art world appeared to be ever more commercially
oriented -the gallery system dominated much of art- yet, on the other
hand, it did not recognize art made with commercial tools as genuine,
serious art.
Artists were wary; they did not wish to be swept up in a new technology
at the expense of the "art", and therefore many opposed vigorously
using for art purposes new communication tools designed for business
use. They wanted industrial tools to be confined to industrial art schools.
These concerns were not necessarily the fears of artistic Luddites;
the instincts of the skeptics were often sound to the extent that, if
used in the way they were designed to be used, the new tools offered
little more than a highly constrained and mechanical art. But what could
be done if they were used in ways for which they were not designed?
I saw the need for a new area of study in which questions about the
ways in which the kind of tools we use -manual, mechanical, electronic,
photronic, etc.- determine our perceptions and how we record them. An
approach to art education was required that would place tools in their
proper place as an adjunct of the human mind and senses. It was also
essential that such an approach build into its structure acceptance
of change. This was one of the ways in which our thinking and our program
anticipated the information age. It is in this context that Generative
Systems emerged as a viable educational direction.
It is easy to see in retrospect how I was led to Generative Systems,
but it was not so clear at the time. Generative Systems did not suddenly
emerge in full bloom. It began in an empty closet-sized room without
official sanction in 1969. In 1970 it became a regular course of study
listed in the school catalogue as Energy Bank. Originally it was to
be called "Reproduction Systems" since we had acquired from
the Minnesota Mining and Manufacturing Company the world's first color
copier, the 3M Color-In-Color. Almost every image coming out of the
machine however, was an original and I was not interested in reproduction,
so the term Energy Bank was used. When the students took more energy
out of the bank than they put in, the name was changed, fortuitously,
to Generative Systems. At the time we had no knowledge that there had
been a long history of Generative Systems dating back to the Greeks.
Nor did we anticipate that in thirty years Generative Art would become
a major field.
We were truly an energy center. Since we used the Color-in-Color machine
in practically every conceivable way except for simple reproduction,
it was necessary to know the machine inside and outside. Through studying
its mechanics and its underlying principles, we soon began to understand
energy in a new way. New to us were the energies of electrostatics,
magnetics, and heat that were the basic components of the machine. When
we soon after acquired a Telecopier (Fax), which used light, heat and
sound as imaging devices we were able to add the dimension of imaging
by sound to our energy repertoire.
The second year, much to our anguish, the color machine was removed,
but this was eventually fortunate for our future for I was forced to
think about Generative Systems without the excitement and work of electronic
imaging. I was being asked where the art was in all this energy? How
did the new rapid imaging and transmission equipment affect our thinking
as artists? Instead of backing away from the technology when the color
machine was returned the following year, I created a new course, Process
I, followed the next semester by Process II. Process I allowed the students
to experiment freely, without machines, with electrostatics, magnetics,
heat, sound and transmission without respect to art. Process II gave
the students access to the electronic equipment for experimental purposes.
Finally, I created a course I called Homography, in which students used
any and all of manual, mechanical, electronic, photronic, sound and
biological means of imaging; Ultimately Homography became a course in
the visualization of time through these various means. A major breakthrough
came when John Dunn, teaching assistant, built a Zenith Z2D computer
to add to the Radio Shack 8K computer that we acquired in 1975. It was
during this period that John Dunn began his path toward the development
of pioneer computer graphic systems for the PC that would lead to his
founding of Time Arts in Glenn Ellen, California. After graduating,
John Dunn continued to bring his new discoveries back to Generative
Systems. This long desired acquisition of computers took us into the
next technological stage.
With the creation of a computer course and courses in Generative Air,
and Performance, Generative Systems offered a full-time art program,
including graduate study. The philosophy and practice of the program
had evolved and matured into the forms that would characterize Generative
Systems for the next decade. It was an enormously dynamic and productive
program, but others in the art school often misunderstood it. For example,
because we used copy machines, we were labeled as "copier artists".
Yet not only were copy machines only one of many tools that we used,
but in fact we rarely used them to copy, to make exact reproductions.
Rather, we used the principles upon which copy machines were based to
create original images. Similarly, we used fax machines, but we rarely
sent ordinary messages by fax. Instead, we used the sound transmission,
which is at the heart of fax technology to create sound-based images.
Eventually, the study of sound became an important element of the program,
exemplified by the work of Lief Brush, who still works with sound at
the University of Minnesota, Duluth.
It is understandable that outsiders should try to label us by our tool
technology. That, after all, was traditionally the way to identify art
areas: oil painting, water colors, lithography, and so on. Yet in fact
we never labeled our courses in that way, because the specific tools
involved were only incidental. That is how we could have one student
building a computer, another developing 3D photography, a third working
with sound transmission, a fourth manipulating heat sensitive papers,
and so on. The true identifying feature of Generative Systems was an
attitude, an approach to the world in general and to art in particular.
It was an attitude that rejected the notion of art boundaries, the idea
that some subjects and techniques were appropriate for art and some
were not. In our philosophy, the world and all its tools were fair game
for subject or object.
The Generative Systems attitude was extremely sensitive to and receptive
to change, to continual and dynamic change in the interrelationships
among technology, social conditions, and art. That attitude, of course,
was particularly appropriate at a time when technological change was
accelerating. But while we acknowledged and welcomed change, we did
not reject traditional art, despite the accusations of our skeptics.
We always saw ourselves as building on the past, not overthrowing it.
We did, however, oppose the traditional mode of teaching art, and we
sought to create a new system of art education that emphasized process
and transformation, society and technological change; we wanted to bring
the modern world into the ivory tower.
The philosophy of Generative Systems would have led to nothing without
enormously talented teachers and students to implement it A number of
well-known artists also lent their talents to the program. In a program
that used industrial tools, we found natural allies in industry, especially
industries with an imaging component in their products. The 3M Corporation
was particularly helpful, not only in providing imaging tools, but in
allowing 3M scientists to advise us and help in other ways. Dr. Douglas
Dybvig and Don Conlin, in particular, repeatedly aided the Generative
Systems program generally and me specifically. They participated in
major exhibitions with Generative Systems artists, and they made it
possible for me to work in 3M Color Research and Central Research Laboratories.
Scientists of the Apeco Corporation -a company that was developing a
wet electrostatic color copier- also rendered us great assistance. Rudy
Guzik, whom I mentioned above, was a physicist at Apeco. Robert Gundlach,
of the Xerox Corporation, lectured for us, and helped with advice. Gundlach's
son, Greg, subsequently joined our program as a student, and began the
work on 3D photography for which he later acquired three patents. The
support of industry was helpful not only directly by providing us aid
and equipment, but also because it exemplified the multilateral relationships
that we thought necessary in the new art activity we were developing.
Industry was where the action was in terms of technological advances,
and that was where we wanted to be.
The energetic and talented artists who contributed to the development
of Generative systems came from the United States, Canada, India, Mexico,
Argentina, France, Spain and several other countries. Marisa Gonzalez
would prove to be the most dynamic of the European group.
When Marisa Gonzalez first walked into Generative Systems in 1971 she
was bursting with ideas she wanted to express. The bubbling cauldron
of activity, curiosity and experimentation occurring in the Generative
Systems lab was an ideal environment for Marisa's search for a congenial
means of expression. At first she worked with the "software"
(the imaging papers and photo-receptive rolls) of the 3M Color-In-Color.
Using little cutouts of men she burned and imaged sheet after sheet
trying out every possible visual combination of effects without using
the machine. In this way she was able to create a rapid metamorphosis
of images. Marisa had a methodical way of working to get just the effect
that she wanted. In a carefully systematic way Marisa gradually, through
the years, adopted various new imaging systems. At all times she used
the technology for her personal reflections. The technology did not
control her; she controlled it.
When Marisa Gonzalez first walked into Generative Systems in 1971 she
was bursting with ideas she wanted to express. The bubbling cauldron
of activity, curiosity and experimentation occurring in the Generative
Systems lab was an ideal environment for Marisa's search for a congenial
means of expression. At first she worked with the "software"
(the imaging papers and photo-receptive rolls) of the 3M Color-In-Color.
Using little cutouts of men she burned and imaged sheet after sheet
trying out every possible visual combination of effects without using
the machine. In this way she was able to create a rapid metamorphosis
of images. Marisa had a methodical way of working to get just the effect
that she wanted. In a carefully systematic way Marisa gradually, through
the years, adopted various new imaging systems. At all times she used
the technology for her personal reflections. The technology did not
control her; she controlled it.
With each new technology Marisa composed images as she might compose
music in a most personal and intuitive way. I always assumed that her
background in music helped her to understand that one note belonged
to other notes. So one image in the process of becoming was part of
a series of images making up one composition. She did not place one
image on top of another until the final result was satisfying, rather
she let the series of images make up the whole as each image emerged
from the other. This was a generative system. The rapid possibility
for metamorphosing made possible by electronic technology was accepted
immediately by Marisa even when she used only the by-products (then
called software) of the technology. A generative system was totally
compatible with her perceptions of image making.
As the technology evolved so did Marisa for she understood the importance
of generative systems as time based systems. As new software and hardware
were being developed in the United States she returned periodically
to keep abreast of the developments. One of these visits was to the
Making Waves exhibition in the Chicago area in the 1980s. There she
joined me, John Dunn, Dr. Douglas Dybvig and others in our demonstrations.
By the mid 1980s she acquired a Time Arts computer graphic system that
she is still using to this day. Thus she added to her earlier bank of
technology i.e., painting and photography, the technologies of copier,
fax, computer and its peripherals. In this manner her artistic growth
developed along with the technology. During recent decades she has acquired
technology that makes it possible for her to share her insights not
only with museum visitors, but also globally on the Internet. Thus,
by moving in time with the technology, while retaining the sensibility
of the artist, Marisa has been able to expand her communication capacity.
In her earlier work she revealed the metamorphosis of objects; now she
reveals the metamorphosis of an industry in a changing town. This latest
exhibition, showing the destruction of an old bread factory and the
recreation of a new landscape in its place, is a further example of
metamorphosis. But now that change is on a larger social scale. Just
as Marisa broke the old Spanish wall of Tapies' painting with organic
growth so she goes on to break down the hard factory wall into a landscape.
This is a continuation, in time, of a process Marisa has been pursuing
for thirty odd years.
So the time based systems have been for Marisa ideal tools by which
to share her most private perceptions of change. Marisa truly understood
that Generative Systems is an attitude, an outlook compatible with the
new idea of science, of genetic and space discoveries. She understood
that new tools were needed for new times. She knew that the visualization
of time is a concept for her time, that it would project her art into
the new century. She also saw the interconnectedness of generations.
She sensed that she flowed from other artists as other artists would
flow from her. She never thought of a generative system as anything
other than generation to generation evolution. It is this conception
of Generative Systems as an evolutionary system that, so many years
ago, she took back to her homeland, Spain.
Marisa continually strove to keep the interaction of Generative Systems
between the United States and Europe constantly alive. She organized
and participated in exhibitions, workshops and lectures. In this way
she kept informed of new developments in technology and brought those
developments to Spain. In 1983 Marisa joined me along with Stan Vanderbeek,
Greg Gundlach and other artists during my exhibition in Electra at the
Musee d'Art Moderne de la Ville de Paris. In 1986 Marisa organized and
helped me keep running a Sonia Sheridan exhibit at Processos in the
Reine Sofia Museum. She wrote an essay on electrographics for the Processos
catalogue. To this exhibition I brought a Time Arts computer graphic
system, Lumena, created by John Dunn. It was there that Marisa made
her first computer graphics. In 1986 Marisa again invited me, along
with John Dunn and Jamy Sheridan, to the Circulo Des Belles Artes where
we all four gave lessons, lectures, visual and sound exhibitions of
our work. These are just a few of the exchanges we had through the years
with Marisa. Meanwhile in Spain and other parts of Europe Marisa generously
shared information about Generative Systems with other artists and institutions
for which she was often not recognized.
In sum, Marisa has been a major force in introducing and spreading the
ideas of Generative Systems to Europe. As an index of her success, a
quick search on the Internet will bring up a great number of European
listings on genetic art and genetic systems. Around the globe there
have been generative art conferences and exhibitions. Most recently
a major conference of the International Society of Electronic Arts had
a section Generative Art as Evolutionary art. Marisa has been a part
of this current. A strong, unique Spanish artist, Marisa Gonzalez has
carried on tradition while creating the new in a most generative way.
Friday, May 05, 2000.
Sheridan Landy,
Sonia: Professor Emerita, School of the Art Institute of Chicago, 1961-80;
Founder, Generative Systems Program, Art Institute of Chicago, 1970;
Honorary Editor, Leonardo: International Journal of Art Science Technology,
at present. Guggenheim Fellow, 1973; National Endowment for the Arts,
1974, 1976, 1981.
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